Project
Naba
Year
2022
Disciplines
Branding
Packaging
Illustration
Toast to tradition, taste the tale
NABA is a Navarran wine brand that aims to emphasize its roots and convey the spirit of Navarra to the US market. It focuses on four varieties: Jóven, Crianza, Chardonnay and Rosé, all grown in Pagos de Araiz, Olite, Navarra.
The goal is to showcase the history, tradition and landscapes of Navarra through the packaging design and labelling of each wine. Each variety will reflect distinctive aspects of Navarra, such as its kingdom, landscapes, monuments and traditions. The goal is not only to sell wine, but also to share the history and culture of Navarra with U.S. consumers. The brand seeks to make each label a window into the essence of Navarra and highlight the personality of each type of wine.
Rosé Wine | "La selva de Irati"
Joven Wine | "San Fermín"
Joven Wine | "Sancho VII El Fuerte"
Chardonnay Wine | "Palacio Real de Olite"
